Compete.com

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Defunct American website

title: "Compete.com" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["american-companies-established-in-2000", "companies-based-in-atlanta", "research-and-analysis-firms-of-the-united-states", "market-research-companies-of-the-united-states", "defunct-online-companies-of-the-united-states", "internet-properties-established-in-2000", "digital-marketing-companies-of-the-united-states", "defunct-research-and-analysis-firms", "internet-properties-disestablished-in-2016", "companies-disestablished-in-2016", "2016-disestablishments-in-georgia-(u.s.-state)", "american-corporate-subsidiaries"] description: "Defunct American website" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Compete.com" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Defunct American website ::

::data[format=table title="Infobox website"]

Field	Value
logo	Compete.com logo.png
logo_size	250px
location	Boston, Massachusetts
United States
founder	Bill Gross, Lars Perkins, David Cancel
industry	Online Competitive Intelligence (Web Analytics/Market Research)
products	Compete Site Analytics (free), Compete PRO Intro, Compete PRO Standard, Compete PRO Advanced
services	Site Profile, Search Analytics, Incoming and Outgoing Traffic, Ranked Lists, Category Profile, Compete Blog
owner	TNS (WPP)
url
language	English
company_type	Subsidiary
foundation
area_served	U.S. Internet Users
website_type	Web traffic and ranking
current_status	Site shut down
::

Compete.com was a web traffic analysis service. The company was founded in 2000, and ceased operations in December 2016.

Services

Compete.com provided two categories of information:

Site Analytics, a free service, where the user can enter any domain name and receive unique visitors and Compete Rank for the entered site.
Search Analytics, a paid service that shows the user which keywords are sending traffic to the user's website and its competitors. ::quote

Compete Toolbar

The Compete Toolbar allowed users to view the Compete Trust Scores and the US Internet ranks of websites they visit. This was done by sending the URLs that users visit to Compete.com. Compete.com then sent back the trust scores and internet ranks from its database to the users.

Additionally, users of the Compete Toolbar had the option of participating in Community Share. By participating in Community Share, users were assigned a user number, and that number will be submitted along with the URLs of the websites that these users visit. This information was used to roughly determine how many users visit each website.

Although no personally identifiable information was submitted to Compete.com, the server received the originating IP address.

History

Compete.com was launched in 2000 by Bill Gross, an entrepreneur who started the search engine GoTo.com (later Overture). In March 2008, London market research company TNS purchased Compete.com for $150 million. The Compete.com service ceased activity on December 31, 2016.

References

{{usurped
Granville, Vincent. (2012-02-09). "analyticbridge.com". analyticbridge.com.
[http://www.compete.com/help What can we help you with?] {{webarchive. link. (2008-05-02 compete.com)
"Compete: FAQ".
Zacks, Rebecca. (2008-03-03). "Xconomy: Boston's Compete Bought by UK Market Research Firm for Up to $150 Million".
(2016-12-29). "Measuring digital performance for 15 years {{!}} PRO".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::