Close-Up (toothpaste)
American brand of toothpaste
title: "Close-Up (toothpaste)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["unilever-brands", "church-&-dwight-brands", "products-introduced-in-1967", "brands-of-toothpaste"] description: "American brand of toothpaste" topic_path: "society/religion" source: "https://en.wikipedia.org/wiki/Close-Up_(toothpaste)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary American brand of toothpaste ::
::data[format=table title="Infobox brand"]
| Field | Value |
|---|---|
| name | Close-up |
| logo | Close-Up logo.svg |
| producttype | Toothpaste |
| currentowner | |
| origin | United States |
| introduced | |
| markets | Worldwide |
| tagline | The Closer, The Better (2007) |
| website | https://www.unilever.com/brands/personal-care/close-up/ |
| module | |
| module1 | |
| :: |
| name = Close-up | logo = Close-Up logo.svg | logo_upright = | logo_alt = | logo_caption = | image = | image_upright = | alt = | caption = | producttype = Toothpaste | currentowner = | origin = United States | introduced = | discontinued = | related = | markets = Worldwide | previousowners = | trademarkregistrations = | tagline = The Closer, The Better (2007) | website =https://www.unilever.com/brands/personal-care/close-up/ | module = | module1 =
Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.
Close-Up toothpaste is also available in the Philippines, Pakistan, Peru, Argentina, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria, Indonesia, Bangladesh and Egypt. It is one of the top brands in terms of sales in India. The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. According to an August 2016 report in The Economic Times, Close-Up was in the second spot in market share of toothpaste in India during January–June 2015 as well as January–June 2016.
The Close-Up toothpaste brand was considered the #1 toothpaste brand in Nigeria until early 2016 when a new brand Oral-B entered the market sold by American company, Procter & Gamble, and it has since been a competition between the two companies for the toothpaste market in Nigeria.
References
References
- (March 29, 1982). "The gelling of America". New York Magazine.
- "A unique oral care brand for up-close situations". Unileverme.com.
- (April 21, 1999). "Colgate and Unilever battle in India with the same smile". [[The Financial Express (India).
- (September 10, 2003). "Church & Dwight agrees to purchase Unilever's oral care brands in the U.S. and Canada; Transaction Will Strengthen Company's 'Strategically Important Oral Care Business'". Business Wire.
- (September 10, 2003). "Unilever sells oral healthcare lines". Cnn.com.
- Bhushan, Ratna. (August 9, 2016). "Dabur Red toothpaste rides herbal wave, moves to 3rd slot". The Economic Times.
- Krishnamurthy, Sandeep. (2006). "Contemporary research in e-marketing, Volume 2". Idea Group Inc (IGI).
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