Chokito

---

title: "Chokito" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["australian-confectionery", "2010-establishments-in-australia", "chocolate-bars", "nestlé-brands", "swiss-confectionery"] description: "Brand of chocolate bar" topic_path: "geography/australia" source: "https://en.wikipedia.org/wiki/Chokito" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Brand of chocolate bar ::

::data[format=table title="Infobox brand"]

Field	Value
name	Chokito
logo	Chokito Bar.jpg
image	Chokito.jpg
caption	A Chokito bar and its wrapper
producttype	Chocolate bar
currentowner	Nestlé
origin	Switzerland
introduced
markets	Europe, South America, Oceania
website
module
module1
::

| name = Chokito | logo = Chokito Bar.jpg | logo_size = | image = Chokito.jpg | image_size = | caption = A Chokito bar and its wrapper | producttype = Chocolate bar | currentowner = Nestlé | producedby = | origin = Switzerland | introduced = | discontinued = | related = | markets = Europe, South America, Oceania | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = | module = | module1 = | footnotes = Chokito is a combination chocolate bar brand, created and owned by Nestlé. The original bar consists of an ingot-shaped caramel fudge center, with a coating of milk chocolate and crisped rice on the outside. It is manufactured by Nestlé in Switzerland, Brazil, and Australia.

The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands. Shortly after, in 1965, a modified version was launched in the United Kingdom. The bar became very popular on the Swiss market The chocolate bar was then launched in Australia in 1968 and Brazil in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation. This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com. The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste", while in the 1970s the tag line was "Chokito gets you going".

References

References

1. (1980). "Candy and Snack Industry: Volume 145, Issues 1-6". Magazines for Industry, Incorporated.
2. "Chocolate Chokito". Nestlé Brazil.
3. "Chokito nutritional info". Nestlé Australia.
4. (24 January 2012). "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »". [[Nestlé]].
5. Métral, Nicole. (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". [[24 heures (Switzerland).
6. (1966). "Management Monographs, Numéro 37". [[Business International Corporation]].
7. . (9 March 2017). ["Wieviel IT steckt in einem Risoletto"](https://informatiktage.ch/blog/3WWMb46F-E28rjXS1SeR8EJQ/wieviel-it-steckt-in-einem-risoletto-). *Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich*.
8. (10 July 1968). "Advertising". Canberra Times.
9. (16 March 2018). "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse.". [[RTS Info]].
10. (17 May 2010). "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco.
11. (12 May 2010). "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief.
12. "Nestlé Chokito « Snacks Across the Pond".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::