Cetelem

---

title: "Cetelem" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["bnp-paribas", "french-companies-established-in-1953", "financial-services-companies-established-in-1953", "companies-based-in-paris"] description: "French company specializing in consumer credit for personal loans" topic_path: "geography/france" source: "https://en.wikipedia.org/wiki/Cetelem" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary French company specializing in consumer credit for personal loans ::

::data[format=table title="Infobox company"]

Field	Value
name	Cetelem
logo	Cetelembe_amplogo-fr.png
logo_size
image_caption	Headquarters of Cetelem in Paris, France
type	Subsidiary
industry	Financial services
foundation
location_city	Levallois-Perret, Paris
location_country	France
area_served	Europe, North America, South America, Singapore, Hong Kong, Africa.
key_people	Laurent David
(Chief Executive officer)
Alain van Groenendael
(Chairman)
Jean-Marie Bellafiore
(Deputy CEO and Head of France)
services	Consumer credit, personal loans, credit cards, car financing
num_employees	19,500
num_employees_year	2017
parent	BNP Paribas
homepage
::

| name = Cetelem | logo = Cetelembe_amplogo-fr.png | logo_size = | image = | image_size = | image_caption = Headquarters of Cetelem in Paris, France | type = Subsidiary | industry = Financial services | foundation = | founder = | location_city = Levallois-Perret, Paris | location_country = France | area_served = Europe, North America, South America, Singapore, Hong Kong, Africa. | key_people = Laurent David (Chief Executive officer) Alain van Groenendael (Chairman) Jean-Marie Bellafiore (Deputy CEO and Head of France) | products = | services = Consumer credit, personal loans, credit cards, car financing | divisions = | subsid = | num_employees = 19,500 | num_employees_year = 2017 | parent = BNP Paribas | homepage =

Cetelem is a French company specializing in consumer credit for household electrical equipment, personal loans, car loans and credit cards. Cetelem is the commercial brand of BNP Paribas Personal Finance, which is a wholly owned subsidiary of BNP Paribas. The company specializes in retail financing in Europe.

, it was established in thirty countries, had 27 million customers with headquarters located in Paris. Cetelem also trades as Modern Credit in the French overseas territories. Other brands of BNP Paribas Personal Finance are Findomestic in Italy and AlphaCredit in Belgium.

History

Cetelem was founded in 1953 by Jacques de Fouchier.

Cetelem merged with UCB at the end of 2007 and became "BNP Paribas Personal Finance".

Since June 2015, Laurent David has been the CEO of BNP Paribas Personal Finance.

Activities

Cetelem has been marketing loans and credits, as well as savings and insurance products, since 2011.

References

References

1. elEconomista.es. "Cetelem España: ''Los intereses del crédito al consumo deben bajar para beneficiar al cliente'' - elEconomista.es".
2. elEconomista.es. "Cetelem, nuevo patrocinador oficial de la Real Federación Motociclista Española - elEconomista.es".
3. "Findomestic - BNP Paribas Italy".
4. "Belgium — BNP Paribas Personal Finance".
5. "Jacques de Fouchier".
6. "DISPARITION Jacques de Fouchier".
7. "« Nous voulons doubler la part de nos revenus provenant des pays émergents »".
8. "Laurent David entre au comité excécutif de BNP Paribas".
9. "Comment Cetelem a révolutionné son métier".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::