Captain Morgan

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Brand of rum

title: "Captain Morgan" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["diageo-brands", "rum-brands", "rum-produced-in-jamaica", "rum-produced-in-puerto-rico", "jamaican-brands", "food-and-drink-introduced-in-1944", "products-introduced-in-1944", "cultural-depictions-of-henry-morgan", "sugar-industry-in-the-united-states-virgin-islands"] description: "Brand of rum" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Captain_Morgan" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Brand of rum ::

::data[format=table title="Infobox drink"]

FieldValue
nameCaptain Morgan
imageFile:Captain_Morgan_Rum_-_Bottle.png
abv42.8%
proof70 (Original)
manufacturerDiageo
originUnited States Virgin Islands
introduced1944
colourGolden
variants{{plainlist
relatedList of rum producers
websitecaptainmorgan.com
image_size75px
::

| name = Captain Morgan | image = File:Captain_Morgan_Rum_-_Bottle.png | abv = 42.8% | proof = 70 (Original) | manufacturer = Diageo | origin = United States Virgin Islands | introduced = 1944 | colour = Golden | variants = {{plainlist|

  • Private Stock
  • Cola
  • Silver Spiced
  • Tattoo
  • 100 Proof
  • Long Island Iced Tea
  • Lime Bite
  • Black
  • 1671
  • Gingerbread (Christmas 2020) }}
  • Tiki
  • Coconut | related = List of rum producers | website = captainmorgan.com | image_size = 75px

Captain Morgan is a brand of flavoured rums (including, in Europe, some rum-flavoured "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.

History

In 1944 the Seagram Company started manufacturing the Captain Morgan brand of rum. In 1984, Captain Morgan Original Spiced Rum was introduced to the United States. In 2001 the Captain Morgan brand was sold to Diageo, a multinational drinks company based in London. On 15 April 2005, Captain Morgan Tattoo Black Spiced rum and its claimed 'sweet-to-heat' finish became another addition to the Captain Morgan line. Captain Morgan was, by volume, the second largest brand of spirits in the United States, and the seventh largest worldwide in 2007. , 7.6 million 9-litre cases were sold. Most Captain Morgan rum is sold in the United States, Canada, Great Britain, South Africa, and Global Travel.

In November 2009, the NFL banned a covert ad campaign allegedly put on by Diageo. It was understood that for each NFL player striking the "Captain Morgan" pose on camera during a regular season game, Diageo would donate to the Gridiron Greats (a non-profit which helps retired NFL players with various hardships after leaving the game). The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.

In 2010, two US territories, Puerto Rico and the United States Virgin Islands argued over plans for Captain Morgan to move operations to the Virgin Islands for tax reasons. The matter came to a head during a debate in the United States Congress over the USVI's attempt to use tax benefits to lure the company to that territory.

In 2014, Diageo Canada filed a trade dress infringement lawsuit against Heaven Hill Distilleries Inc, claiming striking similarities between the Captain Morgan character and Admiral Nelson, and that the similarity would dilute the Captain Morgan trademark. Diageo Canada won the lawsuit in 2017.

In 2020, the brand launched a new product called Captain Morgan Tiki. This new pineapple mango flavor rum is available in the United Kingdom, Australia, Czechia, and Germany.

Varieties

  • Original Spiced Rum – The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
  • 100 Proof Spiced Rum – Original Captain Morgan, bottled at 50% alcohol by volume (100 proof).
  • White Rum – A five-times distilled rum that is aged in white oak barrels for over a year, and then filtered to remove the colour, except for the Atlantic Canadian market, where it retains a greenish tinge. Bottled at 40% alcohol by volume (80 proof).
  • Black Spiced Rum – A dark spiced rum. Bottled at 50% alcohol by volume (100 proof).
  • Spiced Gold - A spiced rum with a taste of vanilla and brown sugar.
  • Tiki – A limited edition rum with pineapple and mango flavors to pair with lemonade.
  • Spiced Gold 0.0% Alcohol Free Spirit - Non-alcoholic alternative to Spiced Gold variety.
  • Coconut Rum - Sweet, delicate and creamy taste of fresh coconut with a background of citrus and tropical fruit balanced with notes of molasses. Bottled at 35% alcohol by volume.

In popular culture

Before and after the 2015 SummerSlam event, John Cena used the brand as a nickname for Seth Rollins during WWE's Monday Night Raw.

In 2016, Diageo created special limited edition bottles to commemorate Wes Morgan captaining Leicester City F.C. to the 2015–16 Premier League title.

A technique for dislocated hip reduction is named after the pose on the bottle label which a surgeon can mimic.

References

References

  1. (4 December 2017). "Captain Morgan Was Actually a Real Person—and He Didn't Make Rum".
  2. Curtis, Wayne. (2007). "And a Bottle of Rum: A History of the New World in Ten Cocktails". Three Rivers Press.
  3. "Diageo Company History".
  4. "Diageo Company History".
  5. [http://www.diageo.com/en-row/ourbrands/ourglobalbrands/captainmorgan/ "Captain Morgan"] {{webarchive. link. (26 November 2007 Diageo. 9 August 2008)
  6. (12 November 2009). "NFL to Captain Morgan, players: 'Ambush marketing' won't be tolerated". USA Today.
  7. Lever, Rob. (29 March 2010). "Daggers in Washington in Captain Morgan rum battle". [[Caribbean Net News]].
  8. (13 April 2010). "USVI governor asks US senator to reconsider legislation harming territory's economic future". [[Caribbean Net News]].
  9. Eads, Lauren. (April 2014). "Diageo sues 'copycat' Admiral Nelson's rum".
  10. Robertson, Susan. "Captain Morgan defends trademark as Admiral Nelson's is ordered to weigh anchor".
  11. (March 2020). "Captain Morgan creates tiki-themed spirit drink".
  12. "Captain Morgan honours its East Coast connection".
  13. (2014-02-09). "Captain Morgan White Rum Review". Cocktail Enthusiast.
  14. "Captain Morgan Original Spiced Gold {{!}} Captain Morgan".
  15. "Captain Morgan Spiced Gold 0.0% Alcohol Free Spirit {{!}} Captain Morgan".
  16. https://www.captainmorgan.com/en-us/products/captain-morgan-coconut-rum
  17. (17 August 2015). "John Cena vs. Seth Rollins Contract Signing: Raw, Aug. 17, 2015".
  18. (31 August 2015). "Seth Rollins gets an unwelcome Night of Champions surprise: Raw, Aug. 31, 2015".
  19. "Leicester Captain Wes Morgan Appears on Limited Edition Bottles of Captain Morgan's Spiced Rum".
  20. [https://www.annemergmed.com/article/S0196-0644(11)01307-2/fulltext The Captain Morgan Technique for the Reduction of the Dislocated Hip], Gregory W. Hendey and Arturo Avila, Ann Emerg Med. 2011 Dec.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

diageo-brandsrum-brandsrum-produced-in-jamaicarum-produced-in-puerto-ricojamaican-brandsfood-and-drink-introduced-in-1944products-introduced-in-1944cultural-depictions-of-henry-morgansugar-industry-in-the-united-states-virgin-islands