Bubble Yum

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title: "Bubble Yum" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["the-hershey-company-brands", "brand-name-confectionery", "chewing-gum", "products-introduced-in-1974", "urban-legends"] description: "Brand of bubble gum introduced in 1974" topic_path: "general/the-hershey-company-brands" source: "https://en.wikipedia.org/wiki/Bubble_Yum" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Brand of bubble gum introduced in 1974 ::

::data[format=table title="infobox brand"]

Field	Value
name	Bubble Yum
logo	Bubble yum logo.png
logo_size	200
type	Bubble gum
currentowner	The Hershey Company
origin	United States
producedby	The Hershey Company
introduced
markets	Worldwide
previousowners	Life Savers
Nabisco
tagline	Keeps it Poppin
The Number Yum Taste in bubble gum
website
::

| name = Bubble Yum | logo = Bubble yum logo.png | logo_size = 200 | image = | caption = | type = Bubble gum | currentowner = The Hershey Company | origin = United States | producedby = The Hershey Company | introduced = | discontinued = | related = | markets = Worldwide | previousowners = Life Savers Nabisco | trademarkregistrations = | ambassador = | tagline = Keeps it Poppin The Number Yum Taste in bubble gum | website = Bubble Yum is a brand of bubble gum marketed by The Hershey Company. It was first sold by Life Savers in test markets in the Western U.S. in 1974. National distribution began in 1976.

History

In 1977, rumors began to spread that the gum's soft, chewable secret was the addition of spider eggs. The Life Savers Company addressed the issue with an official full-page rebuttal printed in prominent U.S. newspapers (including The New York Times), to dispel the rumor and restore public confidence. Nabisco bought Life Savers in 1981, and The Hershey Company acquired the Bubble Yum brand in 2000.

Mascot

Bubble Yum's official mascot is Floyd D. Duck, an anthropomorphic punk-style duck character.

References

References

1. (November 5, 1974). "Briefs". The Chicago Tribune.
2. (December 10, 1975). "Life Savers Enters Bubble Gum Market". The Tampa Tribune.
3. (April 29, 1976). "Squibb figures set 1st-quarter marks". The Herald Statesman.
4. Brunvand, Jan Harold. (1999). "Too Good to Be True: The Colossal Book of Urban Legends". W. W. Norton & Company.
5. (2001). "Positioning: The Battle for Your Mind". McGraw-Hill.
6. (7 June 2021). "The Untold Truth of Bubble Yum Gum".
7. "Bubble Yum".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::