Bowflex
Type of exercise equipment
title: "Bowflex" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["american-companies-established-in-1986", "companies-that-filed-for-chapter-11-bankruptcy-in-2024", "exercise-equipment-companies", "weight-training-equipment"] description: "Type of exercise equipment" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Bowflex" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Type of exercise equipment ::
::data[format=table title="Infobox brand"]
| Field | Value |
|---|---|
| name | BowFlex |
| logo | [[File:BowFlex logo 2023.svg |
| logo_caption | Logo used since 2023 |
| producttype | Fitness equipment |
| origin | United States |
| introduced | 1986 |
| currentowner | Johnson Health Tech |
| website | |
| :: |
|name = BowFlex |logo = [[File:BowFlex logo 2023.svg|200px|class=skin-invert]] |logo_caption = Logo used since 2023 |producttype = Fitness equipment |origin = United States |introduced = 1986 |currentowner = Johnson Health Tech |website =
BowFlex is the brand name for a series of fitness training equipment, marketed and sold by Johnson Health Tech. Based in Vancouver, Washington, the company sells its products through direct, retail, and international channels. The first BowFlex product, BowFlex 2000X, was created in 1986. BowFlex products now range from cardio machines, adjustable dumbbells, and home gyms.
History
The BowFlex grew out of a now-expired patent{{Cite patent | country = US | number = 4,620,704 | inventor = | status = Expired - Lifetime | title = Universal Exercising Machine | pubdate = 1986-11-04 | gdate = 1986-11-04 | fdate = 1984-04-27 | pridate = 1984-04-27 | assign1 = | assign2 = | url = https://patentimages.storage.googleapis.com/83/27/0b/11d05d465a8b89/US4620704.pdf | inventor-link = https://patents.justia.com/inventor/tessema-dosho-shifferaw
BowFlex of America merged with Stratford Software Corporation, USA in 1993 and changed its name to BowFlex, Inc. It became a public company on the Toronto Stock Exchange. In 1998, the company changed its name to Direct Focus, Inc. and initiated an IPO on Nasdaq. With the success of BowFlex, the company bought Nautilus International, Inc., Schwinn Fitness, and Stairmaster. In 2002, the company moved to the NYSE and renamed itself The Nautilus Group, then Nautilus, Inc.
The company changed its name from Nautilus, Inc. to BowFlex Inc.{{Cite web | title = Nautilus, Inc. Rebrands as BowFlex Inc.: Name change reinforces iconic home fitness brand; reflects company's continued transformation | url = https://www.businesswire.com/news/home/20231031461832/en/Nautilus-Inc.-Rebrands-as-BowFlex-Inc. | publisher = Business Wire | date = 2023-11-01 | access-date = 2024-09-23 | language = en | title = Nautilus, Inc. Relaunches BowFlex® Brand | url = https://www.businesswire.com/news/home/20230731979333/en/Nautilus-Inc.-Relaunches-BowFlex%C2%AE-Brand | publisher = Business Wire | date = 2023-07-31 | access-date = 2024-09-23 | language = en
In March 2024, BowFlex declared Chapter 11 bankruptcy, citing poor post-COVID sales for its collapse. Taiwan-based Johnson Health Tech purchased the company for $37.5 million after approval from the bankruptcy court in April 2024.
Recalls
On January 29, 2004, about 420,000 BowFlex machines were recalled due to mechanical problems. In November 2004, there was a recall of nearly 800,000 (680,000 Power Pro units and 102,000 Ultimate units) BowFlex machines after reports that several models had broken unexpectedly. The Consumer Product Safety Commission said that the seats could unexpectedly break and that the backboard bench could collapse when in the incline position on the Power Pro model. This recall was voluntary and the company offered every purchaser a free safety repair kit.
In March 2006, about 17,000 BowFlex Ultimate 2's were recalled due to problems. In December 2007 about 68,000 home gyms were recalled. In March 2009, about 78,000 BowFlex Ultimate 2's were recalled due to problems with the horizontal seat rail.
References
References
- By Aaron Corvin, The Columbian."[http://www.columbian.com/news/2013/sep/10/nautilus-rolls-out-new-fitness-products/ / Nautilus rolls out new fitness products]."September 10, 2013. Retrieved April 29, 2014.
- By Staff, Portland Business Journal."[http://www.bizjournals.com/portland/print-edition/2013/02/08/executive-profile---bruce-m-cazenave.html / Executive Profile - Bruce M. Cazenave]."February 8, 2013. Retrieved December 13, 2013.
- (May 20, 2013). "The Only Bowflex Review You Need".
- By Mark Barroso, Men's Fitness."[http://www.mensfitness.com/training/cardio/nautilus-launches-new-fitness-products / Nautilus Launches New Fitness Products]." September 13, 2013. Retrieved December 10, 2013.
- By Mark Barroso, Men's Fitness."[http://www.mensfitness.com/training/workout-routines/the-at-home-arms-workout / The At-Home Arm Workout]." November 12, 2013. Retrieved December 10, 2013.
- The Review Crew, Reviewboard Magazine."[http://www.reviewboard.com/bowflex-xtreme-2-home-gym-review / Bowflex Xtreme 2 Home Gym Review] {{Webarchive. link. (2014-04-15 ". April 15, 2010. Retrieved January 20, 2014.)
- (15 April 2024). "Vancouver-based BowFlex sold for $37.5 million". The Columbian.
- By N/A, Associated Press."[https://web.archive.org/web/20151024233336/http://www.nbcnews.com/id/6501930 Nearly 800,000 Bowflex machines recalled]." November 16, 2004. Retrieved April 22, 2014.
- By N/A, Consumer Product Safety Commission.[http://www.cpsc.gov/en/recalls/2006/cpsc-nautilus-inc-announce-recall-to-repair-bowflex-ultimate-2-home-gyms / CPSC, Nautilus Inc. Announce Recall to Repair Bowflex Ultimate 2 Home Gyms]." March 30, 2006. Retrieved April 22, 2014.
- By Peter Hadzipetros, CBC. "[http://www.cbc.ca/consumer/recalls/2007/12/bowflex-ultimate-2-home-gyms-recalled-from-marketplace.html / Bowflex Ultimate 2 home gyms recalled from marketplace]." December 6, 2007. Retrieved April 22, 2014.
- By Ben Rooney, CNN Money."[https://money.cnn.com/2009/03/03/news/companies/bowflex_recall / Nautilus recalls 78,000 Bowflex gyms]." March 3, 2009. Retrieved April 22, 2014.
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