Boticca
title: "Boticca" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["retail-companies-established-in-2009", "online-jewellery-retailers-of-the-united-kingdom", "retail-companies-based-in-london", "internet-properties-established-in-2009"] topic_path: "geography/united-kingdom" source: "https://en.wikipedia.org/wiki/Boticca" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Boticca |
| type | Private |
| foundation | October 2009 |
| founder | Kiyan Foroughi, Avid Larizadeh |
| location_city | London |
| location_country | England |
| area_served | Global |
| industry | Jewelry, fashion accessories |
| products | Jewelry, Handbags, Fashion accessories |
| homepage | Boticca.com |
| :: |
| name = Boticca | caption = | type = Private | genre = | fate = | predecessor = | successor = | foundation = October 2009 | founder = Kiyan Foroughi, Avid Larizadeh | defunct = | location_city = London | location_country = England | location = | locations = | area_served = Global | key_people = | industry = Jewelry, fashion accessories | products = Jewelry, Handbags, Fashion accessories | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = Boticca.com | footnotes = | intl = Boticca was a London-based retail website for jewelry and fashion accessories, that featured a selection of emerging fashion designers.
History
Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam. Living in the Atlas Mountains, Mariam travelled to the souq in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website with co-founder Avid Larizadeh selling emerging designers like Mariam.
Since launching in January 2010,
In the company's first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage. In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm MMC Ventures, and high-net-worth individuals, including Sina Afra.
In April 2014, co-founder Avid Larizadeh, left Boticca operationally in her role as COO while remaining a founding shareholder of the business.
In September 2014, Boticca unveiled a fully rebranded website with major UI improvements, a novel content strategy, a shipping partnership with DHL and the appointment of Dave Killeen (formerly Product Lead at Badoo and Executive Product Manager for the BBC iPlayer) as Product Director.
In October 2014, Boticca appointed former Liberty Fashion Director and MyWardrobe Buying and Merchandising Director Luisa De Paula as the new Fashion & Brand Director.
In August 2015, Boticca was acquired by Wolf & Badger.
As of June 2020, Boticca.com redirects to the Wolf & Badger website.
Operations
The company took only a maximum 35% of the sale price,
By January 2011 Boticca was retailing independent designers from over 40 countries, including Estonia, Lebanon, South Korea the United Arab Emirates and Colombia. 155 of the 350 brands sold through the website led on jewelry, whilst the rest covered accessories such as bags, scarves, belts and hats. After the second round of fund raising, the company launched Boticca.fr in September 2013, making France the companies' third biggest market after the UK and United States.
Awards
The Independent rated it first in their 2014 survey of the top six jewelry retail websites.
References
References
- Kabir Chibber. (31 October 2010). "High fashion learns to love selling online". BBC News.
- Eric Pfanner. (21 November 2010). "Luxury Brands Tailoring Approach to the Web". The New York Times.
- (24 November 2010). "Bijoux Bar at Boticca". Vogue.
- "About Us". Boticca.
- Kathryn Bishop. (17 January 2014). "How Boticca became the world's local jeweller".
- (29 November 2010). "I-SPIED competition: win five unique pieces of designer jewellery".
- Julie Klein. (16 May 2011). "Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry".
- Kathryn Bishop. (Sep 30, 2014). "Boticca reveals rebrand and executive appointments".
- Ruth Faulkner. (17 October 2014). "Boticca appoints Luisa de Paula".
- Sarah Jordan. (31 July 2015). "Wolf & Badger merges with Boticca to create global omni-channel powerhouse".
- Tsosis, Alexia. (29 October 2010). "Boticca, An Online Marketplace For More Original Accessories". Tech Crunch.
- (6 February 2014). "What a gem! 6 best online jewellery shops". [[The Independent]].
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