Berol

---

title: "Berol" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["newell-brands", "companies-established-in-1856", "companies-disestablished-in-2010", "art-materials-brands", "writing-implement-manufacturers", "british-brands"] description: "British stationery brand" topic_path: "geography/united-kingdom" source: "https://en.wikipedia.org/wiki/Berol" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary British stationery brand ::

::data[format=table title="Infobox company"]

Field	Value
name	Berol
former_name	{{plainlist
* Berol Corporation (1969–2010) <ref name	histoff/
logo	Berol textlogo.png
type	Privately held company (1856–1995)
Subsidiary (1995–2010)
Brand (2010–present)
fate	Company acquired by Newell Rubbermaid in 1995, then closed in 2010. Berol survived as a brand.
foundation	1856
founder	Daniel Berolzheimer
defunct
location_city	Lichfield
location_country	England
industry	Stationery
products	Writing implements, art materials
owner	Newell Brands (2010)
subsid	Osmiroid International
::

| name = Berol | former_name = {{plainlist|

• Eagle Pencil Company (1856–1969)
• Berol Corporation (1969–2010) | logo = Berol textlogo.png | caption = | type = Privately held company (1856–1995) Subsidiary (1995–2010) Brand (2010–present) | genre = | fate = Company acquired by Newell Rubbermaid in 1995, then closed in 2010. Berol survived as a brand. | predecessor = | successor = | foundation = 1856 | founder = Daniel Berolzheimer | defunct =
  | location_city = Lichfield | location_country = England | location = | locations = | area_served = | key_people = | industry = Stationery | products = Writing implements, art materials | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Newell Brands (2010) | num_employees = | parent = | divisions = | subsid = Osmiroid International | traded_as = | homepage = | footnotes = | intl = Berol (stylised as Bẽrol) is a British stationery brand of Newell Brands and former stationery manufacturing company, based in Lichfield, Staffordshire. The company was established in 1856 and manufactured a wide range of products including writing implements and art materials. It was acquired by Sanford L.P. in 1995, a division of Newell Brands, becoming a subsidiary of it until the last factory closed in 2010. Since then, Berol has survived as a brand of imported products, though the head office remains in Lichfield.

Berol's product lines included art materials such as acrylics, pastels, oil pastels, inks, crayons, adhesives, and other mediums; while the writing instruments line composed of pencils, colored pencils, pens, and markers, plus accessories.

History

The "Eagle Pencil Company" was founded by Franconian immigrant Daniel Berolzheimer from Fürth in 1856 opening a pencil shop in New York City and a factory in Yonkers. The company extended its business opening office, warehouse, and showrooms in London in 1894.

::figure[src="https://upload.wikimedia.org/wikipedia/commons/9/90/Eagle_Pencil_Co.'s_(3093594238).jpg" caption="Eagle Pencil Co. ad, c. 1900"] ::

Eagle Pencil also opened a factory in Tottenham, that started operating towards the end of 1907. The outbreak of the World War II in 1939 saw the factory pause pencil manufacture and instead produce secret military equipment. Pencil manufacture recommenced in 1946.

The company opened a purpose built factory on the Hardwick Industrial Estate in King's Lynn, Norfolk in 1967. A series of post-war corporate acquisitions meant that the Eagle Pencil name was no longer appropriate and the company name was changed to "Berol" in 1969, taking the owner's now-shortened surname. Berol's head office remained at the Tottenham factory until the need for extra production space prompted a move to Whetstone, London, and then to King's Lynn in 1978.

Chairman Kenneth Berol announced the family's intention to sell the company in 1986 as there was no sixth generation family successor. The following year, it was acquired by the Empire Pencil Corporation of Tennessee.

The company decided to close the Tottenham factory in February 1992, and moved some production to King's Lynn. Newell Company acquired the Berol Corporation in 1995, being placed in its Sanford division.

The King's Lynn factory closed in 2003 with 230 redundancies. The Lichfield factory is now the UK address for the Newell Group.

Products

In the 1980s, Berol won the contract to supply the BBC with standard and a wide range of promotional pens, highlighters, and permanent markers which proved extraordinarily popular, many of which were kept as souvenirs and continued to be workable for in excess of forty years.

Product lines manufactured by Berol were:

::data[format=table]

Type	Products
Writing implements	Graphite and mechanical pencils, fountain and ballpoint pens, markers
Art materials	Colored pencils, acrylics, pastels, oil pastels, inks, crayons
Accessories	Adhesives, pencil sharpeners, solvents
::

References

References

1. [https://trademark.trademarkia.com/berol-85009173.html Berol trademark name]
2. [http://www.lynnnews.co.uk/news/local/latest-local-news/jobs-hope-after-king-s-lynn-businessman-buys-berol-site-1-5863049 "Jobs hope after King’s Lynn businessman buys Berol site"] {{Webarchive. link. (2014-08-19, Lynn News, 10 Feb 2014)
3. https://find-and-update.company-information.service.gov.uk/company/00104102
4. [https://web.archive.org/web/20170224040338/http://www.berol.co.uk/allproducts.php All products] on Berol website (archived), 24 Feb 2018
5. Theodor Lemke. (1891). "Geschichte des Deutschthums von New York von 1848 bis auf die Gegenwart · Band 1".
6. "Bleistiftfabrik Berolzheimer und Illfelder". FürthWiki e. V. – Verein für freies Wissen und Stadtgeschichte, 90705 Fürth (Germany).
7. [https://www.nytimes.com/1993/10/09/obituaries/emile-albert-berol-81-a-pencil-manufacturer.html "Emile Albert Berol, 81, A Pencil Manufacturer"], ''The New York Times'' Obituaries, 9 Oct 1993
8. [https://web.archive.org/web/20161108173254/http://berol.co.uk/berolhistory.html Berol History] on Berol website (archived), 8 Nov 2016
9. Some production was transferred to the Lichfield, Staffordshire factory, and the former [[Parker Pen]] factory in [[Newhaven, Sussex]], but the factory was closed in 2010. From then on, all products under the name "Berol" were imported goods.[http://www.theargus.co.uk/news/4497779.Parker_Pen_Newhaven_closure_plan_revealed/ Parker Pen Newhaven closure plan revealed] by Ruth Lumley on ''The Argus'', 16 Jul 2009

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::