Beko

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Turkish brand of home appliances

title: "Beko" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["electronics-companies-established-in-1969", "companies-disestablished-in-2009", "manufacturing-companies-based-in-istanbul", "companies-listed-on-the-istanbul-stock-exchange", "home-appliance-manufacturers-of-turkey", "electronics-companies-of-turkey", "home-appliance-brands", "turkish-brands", "koç-family", "turkish-companies-established-in-1969"] description: "Turkish brand of home appliances" topic_path: "engineering" source: "https://en.wikipedia.org/wiki/Beko" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Turkish brand of home appliances ::

::data[format=table title="Infobox company"]

FieldValue
nameBeko Elektronik
logoNew Beko logo.svg
logo_size170
typeAnonim Şirket
industryMajor appliances
Small appliances
Electronics
Technology
fateMerged with its parent company
foundationin Istanbul, Turkey
founders
locationIstanbul, Turkey
area_servedWorldwide
revenue€12.085 billion (2024)
operating_income€162 million (2024)
net_income€62 million (2024)
assets€11.216 billion (2024)
ownerArçelik A.Ş.
parentKoç Holding
homepage
::

| name = Beko Elektronik | logo = New Beko logo.svg | logo_size = 170 | type = Anonim Şirket | industry = Major appliances Small appliances Electronics Technology | fate = Merged with its parent company | foundation = in Istanbul, Turkey | founders = | location = Istanbul, Turkey | area_served = Worldwide | key_people = | products = | revenue = €12.085 billion (2024) | operating_income = €162 million (2024) | net_income = €62 million (2024) | assets = €11.216 billion (2024) | owner = Arçelik A.Ş. | parent = Koç Holding | homepage =

Beko ( ) is a Turkish white goods and electronics brand of Arçelik A.Ş., which is controlled by the Koç Holding conglomerate.

History

Beko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş. in 1955, which is currently the parent company of Beko, Grundig and Indesit as of 2022), and Leon Bejerano in Istanbul, Turkey, in 1954. The company's name is a combination of the first two letters of the founders' surnames, Bejerano and Koç.

In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival, Turkish electronics and white goods brand Vestel, accounted for more than half of all TV sets manufactured in Europe.

In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.

At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.

Beko started selling its products in Egypt in 2014 and, in June of that year, the company updated its logo.

In India, Beko formed a joint venture with Tata Group subsidiary Voltas in 2017 to produce home appliances like TVs, dishwashers, washing machines, under "Voltas Beko" brand.

In the year 2024, the joint venture "Beko Europe" of Arçelik and Whirlpool has been founded. Bauknecht and other brands are now subordinate to Beko.

Products

::figure[src="https://upload.wikimedia.org/wikipedia/commons/b/b3/Washing_Machine_Beko.jpg" caption="A Beko washing machine, which has 1200 RPM spin and A rating"] ::

Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets, refrigerators, washing machines and dishwashers, in several countries.

Incidents

Some Beko products have posed a safety risk to consumers who have bought them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire. Beko tried to claim that the fault that led to Moloney's death was a 'tragic and isolated incident.' However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.

Sponsorships

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain. Beko is a partner of the Spanish football club FC Barcelona since 2014 and Turkish football club Beşiktaş JK (having previously been their shirt sponsor from 1988 to 2004) and Turkmen football club FC HTTU. Furthermore, it had been one of the largest advertisers in the English Premier League since 2008, and an official sponsor of the FA Cup. Beko sponsored Millwall F.C. in the 2005–06 season.

Between 2016 and 2020, Beko was the main sponsor of Netball New Zealand's National Netball League.

Beko is a premier sponsor of Volley Lube.

Former logos

File:Beko1955.png|link=|Beko logo (1955–1986) File:Beko1986.png|link=|Logo (1986–1993) File:Beko logo.svg|link=|Logo (1993–2014)

References

References

  1. "2024 annual report".
  2. "Arçelik A.Ş.: Brands".
  3. Boulden, Jim. (17 January 2005). "Turkey switches on to TV market". CNN.
  4. "Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008". Koç Holding.
  5. "Annual Report 2009". Arçelik A.Ş..
  6. "U.S. And Global Refrigerated Air Dryers April 2019 U.S. And Global In-Depth Analysis by Key Players, Type and Applications Forecast to 2026 – Worldwide Market".
  7. (30 June 2014). "FC Barcelona and Beko sign global sponsorship agreement".
  8. (24 May 2017). "Voltas to enter home appliances market, forms joint venture with Arcelik". Mint.
  9. (2023-11-23). "Arçelik & Whirlpool: Green light from the EU".
  10. (2025-12-02). "Brands".
  11. (2025-12-10). "Unternehmen".
  12. "Beko Türkiye: LED Televizyonlar".
  13. "Beko Brands". beko.co.uk.
  14. (2016-08-08). "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian.
  15. Smithers, Rebecca. (2017-05-30). "Beko issues tumble dryers safety alert over fire risk concerns". The Guardian.
  16. (2016-08-08). "Defective tumble dryer blamed for fatal fire in Birmingham". The Guardian.
  17. "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup".
  18. "FC Barcelona extends sponsorship agreement with Beko". FC Barcelona.
  19. (26 December 2013). "Beşiktaş Beko ile imzaladı". Fanatik.
  20. Lim, Eleanor. (12 November 2021). "Shifting the goalposts: how Beko used Reels to connect with Turkish football fans".
  21. (7 December 2013). "4 ýyldan soň 4-nji çempionlyk". Zaman Turkmenistan.
  22. Long, Michael. (21 October 2011). "Beko teams up with The Football League".
  23. "Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"".
  24. (2020-03-17). "QUIZ: Can you name every Millwall front-of-shirt sponsor from the last 15 seasons?".
  25. (24 February 2016). "Global brand Beko joins forces with new National Netball League". netballnz.co.nz.
  26. (25 November 2017). "Turkish companies eye local sports sponsorships in distant countries". dailysabah.com.
  27. "Beko".

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electronics-companies-established-in-1969companies-disestablished-in-2009manufacturing-companies-based-in-istanbulcompanies-listed-on-the-istanbul-stock-exchangehome-appliance-manufacturers-of-turkeyelectronics-companies-of-turkeyhome-appliance-brandsturkish-brandskoç-familyturkish-companies-established-in-1969