Bath & Body Works

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American retailer

title: "Bath & Body Works" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["retail-companies-of-the-united-states", "companies-based-in-the-columbus,-ohio-metropolitan-area", "retail-companies-established-in-1990", "1990-establishments-in-ohio", "american-corporate-subsidiaries", "candle-brands"] description: "American retailer" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Bath_&_Body_Works" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American retailer ::

::data[format=table title="Infobox company"]

FieldValue
nameBath and Body Works, LLC.
logoBath & Body Works logo.svg
imageBath & Body Works inside Southern Park Mall.jpg
image_captionBath & Body Works located inside Southern Park Mall
typeSubsidiary
industryRetail
productsBath, lotions, fragrance, sanitary items, and candles
num_locations1,710
num_locations_year2023
area_servedArgentina • Chile • Czech Republic • El Salvador • Indonesia • Macau • Panama • Poland • Singapore • UAE • Vietnam • Australia • Colombia • Dominican Republic • Guatemala • Italy • Malaysia • Paraguay • Qatar • South Korea • United Kingdom • Bahrain • Costa Rica • Ecuador • Hong Kong • Jordan • Mexico • Peru • Romania • Thailand • Uruguay • Canada • Curaçao • Egypt • India • Kuwait • Oman • Philippines • Saudi Arabia • Turkey • Venezuela
parentBath & Body Works, Inc.
foundation, in New Albany, Ohio, U.S.
locationColumbus, Ohio, U.S.
homepage
::

| name = Bath and Body Works, LLC. | logo = Bath & Body Works logo.svg | image = Bath & Body Works inside Southern Park Mall.jpg | image_caption = Bath & Body Works located inside Southern Park Mall | type = Subsidiary | industry = Retail | products = Bath, lotions, fragrance, sanitary items, and candles | num_locations = 1,710 | num_locations_year = 2023 | area_served = Argentina • Chile • Czech Republic • El Salvador • Indonesia • Macau • Panama • Poland • Singapore • UAE • Vietnam • Australia • Colombia • Dominican Republic • Guatemala • Italy • Malaysia • Paraguay • Qatar • South Korea • United Kingdom • Bahrain • Costa Rica • Ecuador • Hong Kong • Jordan • Mexico • Peru • Romania • Thailand • Uruguay • Canada • Curaçao • Egypt • India • Kuwait • Oman • Philippines • Saudi Arabia • Turkey • Venezuela | revenue = | parent = Bath & Body Works, Inc. | foundation = , in New Albany, Ohio, U.S. | location = Columbus, Ohio, U.S. | homepage = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/6/67/VINTAGE_Bath_&_Body_Works;_Shenango_Valley_Mall;_Hermitage_PA.jpg" caption="A vintage Bath & Body Works store, similar to the first locations opened, at [[Shenango Valley Mall"] ::

Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, candles, accessories, and hand sanitizers. It was founded in 1990 in New Albany, Ohio and has since expanded across six continents. In 1997, it became the largest bath shop chain in the United States.

History

Bath & Body Works was founded in 1990 in New Albany, Ohio as the beauty line for Express, Inc. The company's first store opened in a Cambridge, Massachusetts mall in September 1990. In 1991, the Body Shop sued Bath & Body Works, resulting in Bath & Body Works rebranding. The brand created a mascot named Kate who serves as a founding figure, with the store layout being modeled as her country house. In 1997, a secondary brand known as Bath & Body Works at Home was launched.

::figure[src="https://upload.wikimedia.org/wikipedia/commons/7/7f/Bath_&_Body_Works_in_Rapid_City,_South_Dakota.jpg" caption="A Bath & Body Works at [[Uptown Rapid]] (formerly Rushmore Mall) in [[Rapid City, South Dakota"] ::

Bath & Body Works launched both a seasonal catalog and a website in 2006. In November 2006, the company launched its first television commercial advertisement. Net sales as of January 28, 2006 were $2.3 billion, significantly higher than all other L Brands companies other than Victoria's Secret.

In July 2008, the company announced that it was opening six locations in Canada. With the company acquiring Canadian-based La Senza, they felt it was the opportunity to move into a growing Canadian market, with The Body Shop being its main competition.

Bath & Body Works operates more than 1,900 stores. In October 2010, it opened its first stores outside of North America in Kuwait, by the franchise giant M. H. Alshaya Co. The company often recycles scents; discontinuing a scent and renaming it with a fresh new look.

References

References

  1. "Number of Bath & Body Works locations in the USA in 2023".
  2. [https://www.bathandbodyworks.com/global-locations/global-locations.html Global Locations]. Bath & Body Works Website. Retrieved on 2019-11-19.
  3. (4 August 1997). "Bath & Body Works: 'The McDonald's of Toiletries'". [[BusinessWeek]].
  4. Yannetta, Tiffany. (2014-12-03). "How Bath & Body Works Became America's Biggest Mall Beauty Brand".
  5. Yannetta, Tiffany. (December 3, 2014). "How Bath & Body Works Became America's Biggest Mall Beauty Brand". Racked.
  6. (19 October 1991). "The Sincerest Form of Rivalry". The New York Times.
  7. Shapiro, Eben. (1991-10-19). "The Sincerest Form of Rivalry". The New York Times.
  8. (November 10, 1999). "Intimate Brands Inc. starts candle store". The Akron Beacon Journal.
  9. [http://www.elleview.com/bath.htm Elleview.com] {{Webarchive. link. (2009-05-10 . Elleview.com. Retrieved on 2013-07-26.)
  10. "Limited brands 2005 Annual Report".
  11. The Canadian Press. [https://www.cbc.ca/news/bath-body-works-takes-plunge-into-canada-1.751144 "Bath & Body Works takes plunge into Canada"]. ''[[Canadian Broadcasting Corporation. CBC.ca]]''. July 10, 2008. Retrieved August 20, 2008.
  12. link. (May 19, 2015 , ''[[The Edmonton Journal]]''. August 8, 2008. Retrieved August 20, 2008.)
  13. "Bath and Body Works Franchise Information". Home-business-expo.com.
  14. Kowitt, Beth. (February 12, 2013). "M. H. Alshaya: The mystery company importing Americana to the Mideast".

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retail-companies-of-the-united-statescompanies-based-in-the-columbus,-ohio-metropolitan-arearetail-companies-established-in-19901990-establishments-in-ohioamerican-corporate-subsidiariescandle-brands