Basic (cigarette)

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title: "Basic (cigarette)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["philip-morris-brands", "american-brands"] description: "American cigarette brand" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Basic_(cigarette)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American cigarette brand ::

::data[format=table title="infobox brand"]

Field	Value
name	Basic
logo	Basic logo.svg
logo_size	200
image	Warning on the French Cigarettes Pack.jpg
image_size	150
caption	French pack of Basic cigarettes
type	Cigarette
currentowner	Philip Morris International
producedby	Philip Morris USA
Philip Morris International
origin	United States
introduced	Late 1970s
markets	See Markets
tagline	"The best things in life are Basic", "Keep it Basic"{{Cite web
url	https://tobacco-img.stanford.edu/wp-content/uploads/2019/12/06212608/basic-campaignhx.pdf
footnotes	Carcinogenicity: IARC group 1 {{Cite web
url	https://www.canada.ca/en/health-canada/services/publications/healthy-living/carcinogens-tobacco-smoke.html
::

| name= Basic | logo= Basic logo.svg | logo_size = 200 | image= Warning on the French Cigarettes Pack.jpg | image_size = 150 | caption= French pack of Basic cigarettes | type= Cigarette | currentowner= Philip Morris International | producedby= Philip Morris USA Philip Morris International | origin= United States | introduced= Late 1970s | discontinued= | related= | markets= See Markets | previousowners= | trademarkregistrations= | ambassador= | tagline= "The best things in life are Basic", "Keep it Basic"{{Cite web |title=keep it basic campaign |url= https://tobacco-img.stanford.edu/wp-content/uploads/2019/12/06212608/basic-campaignhx.pdf |access-date=2025-12-22 }} | website= | footnotes = Carcinogenicity: IARC group 1 {{Cite web |title=Carcinogens in Tobacco Smoke |url=https://www.canada.ca/en/health-canada/services/publications/healthy-living/carcinogens-tobacco-smoke.html |access-date=2025-12-22 }} Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.

History

Basic was launched in the late 1970s as a discount brand.

In 2005, Basic was the fourth most popular cigarette brand in the United States (following Marlboro, Newport, and Camel) and the second most popular among white smokers age 26 and older.

Markets

Basic cigarettes are mainly sold in the United States, but also were or still are sold in Luxembourg, Sweden, Germany, France, Austria, Spain, Czech Republic, Hong Kong and Japan.

References

References

1. "BrandBasic - Cigarettes Pedia".
2. (2007-01-12). "Chapter 7. Tobacco Product Brand Preferences". [[Substance Abuse and Mental Health Services Administration]].
3. "Basic".
4. "Brands".

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