Barberitos
Tex-mex restaurant chain
title: "Barberitos" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["companies-based-in-athens,-georgia", "restaurants-in-georgia-(u.s.-state)", "economy-of-the-southeastern-united-states", "regional-restaurant-chains-in-the-united-states", "fast-food-chains-of-the-united-states", "fast-food-mexican-restaurants", "fast-food-franchises", "fast-casual-restaurants", "2000-establishments-in-georgia-(u.s.-state)", "restaurants-established-in-2000"] description: "Tex-mex restaurant chain" topic_path: "technology/web" source: "https://en.wikipedia.org/wiki/Barberitos" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Tex-mex restaurant chain ::
::data[format=table title="Infobox restaurant"]
| Field | Value |
|---|---|
| name | Barberitos |
| logo | Barberitos logo.png |
| established | |
| closed | |
| current_owner | Woworks |
| previous_owner | Downing Barber |
| food_type | Tex-Mex |
| country | United States |
| other_information | As of August 2023, there are 46 franchise agreements for Barberitos in the Southeastern US. |
| website | |
| :: |
| name = Barberitos | logo = Barberitos logo.png | established = | closed = | current_owner = Woworks | previous_owner = Downing Barber | chef = | head_chef = | food_type = Tex-Mex | dress_code = | rating = | street_address = | city = | county = | state = | postcode = | country = United States | seating_capacity = | reservations = | other_information = As of August 2023, there are 46 franchise agreements for Barberitos in the Southeastern US. | website =
Barberitos is an American franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. The company name is a portmanteau of founder Downing Barber's last name and burrito.
History
The idea of the restaurant developed when Downing Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers. The original Barberitos in downtown Athens opened in January 2000. The company struggled early on, but started to turn things around by 2010.
In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.
On February 20, 2020, Barberitos celebrated its 20th anniversary.
In May 2022, the company was acquired by Woworks.
Franchises
Franchising for the company began in 2002; forty-six restaurants are operating through the Southeastern United States.
Mascot
The company mascot is Pepe, a grinning chili pepper wearing dark glasses and clutching a burrito.
References
References
- Ketron, Jamie. (February 20, 2014). "Barberitos Opens Second Location "Campus Barbs" near ETSU".
- Elan, Elissa. (April 5, 2010). "Barberitos: Fast-casual Mexican chain's chief exec says opportunities for expansion are starting to heat up again".
- "ESPN's David Pollack Named Barberitos Brand Ambassador".
- O'Donnell, Caitlin. (February 18, 2020). "Barberitos: A fresh take on food that's grown in 20 years".
- Fantozzi, Joanna. (May 13, 2022). "Woworks acquires Barberitos and Zoup Eatery".
- Lerch, Denali. (February 19, 2020). "Barberitos to celebrate its 20th anniversary on Feb. 20".
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