Baojun

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Chinese automotive brand

title: "Baojun" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["baojun", "saic-gm-wuling", "car-manufacturers-of-china", "chinese-brands", "general-motors-marques", "saic-motor-brands", "vehicle-manufacturing-companies-established-in-2010", "chinese-companies-established-in-2010", "electric-car-models"] description: "Chinese automotive brand" topic_path: "geography/china" source: "https://en.wikipedia.org/wiki/Baojun" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Chinese automotive brand ::

::data[format=table title="Infobox brand"]

FieldValue
nameBaojun (宝骏)
logoBaojun brand logo.png
logo_size150
image
producttypeAutomobiles
currentownerSAIC-GM-Wuling
countryChina
introduced
marketsChina
ambassadorsMatt Tsien (Vice President of SAIC-GM-Wuling)
website
module
module1
::

| discontinued = | related = | markets = China | previousowners = | trademarkregistrations = | ambassadors = Matt Tsien (Vice President of SAIC-GM-Wuling) | tagline = | website = | module = | module1 = | footnotes = Baojun () is a Chinese automobile marque owned by a joint venture of General Motors (GM) and SAIC Motor, SAIC-GM-Wuling Automobile. The brand was created as a more affordable alternative to existing GM brands such as Chevrolet and Buick for the Chinese market, while being more upmarket than the Wuling brand.

History

Following the success of Wuling, the SAIC-GM-Wuling announced the creation of a second car brand, Baojun in November 2010 as a cheaper alternative to existing GM brands Chevrolet and Buick, which are also on sale in China. The company's products compete with domestic Chinese manufacturers such as Chery, Geely, Changan, Haval and Trumpchi.

The first Baojun model introduced to the market was the four-door compact sedan 630, which debuted at a price point of approximately $7,000 USD in November 2010. The development of the Baojun 630 involved significant input from designers at General Motors. Sales started in late 2011 through a dedicated dealer network. The joint venture also offered a localized version of the Daewoo Matiz / Chevrolet Spark, known as the Baojun Lechi. In 2014, a third model (the Baojun 610) was announced at Auto China. At Auto Shanghai in 2015, the company introduced the Baojun 560 SUV. In July 2014, SAIC-GM-Wuling launched the Baojun 730, a seven-seater MPV. ::figure[src="https://upload.wikimedia.org/wikipedia/commons/1/1b/2017_Baojun_510.jpg" caption="The [[Baojun 510]] is the most successful Baojun model, with over 700,000 units sold in two years."] ::

Baojun sold 688,390 vehicles in 2016. In late 2016, Baojun introduced its most successful vehicle, the Baojun 510 small SUV, which went on sale the following year. The model helped increase sales of Baojun to 996,629 in 2017. It was the best-selling crossover in China in 2018, and also the best-selling car sold by Baojun. , nearly 800,000 units of 510 had been sold. It is also notable for being the highest-selling new car nameplate in world's history. It recorded 416,883 sales during its first 12 months in market, the highest of any other car in the world. It took the record from the Baojun 560 which was sold 319,536 units in a 12-month period. However, this growth was not sustained, with annual sales declining by an average of 200,000 units in subsequent years.

In April 2016, Baojun began exporting vehicles, with the 630 compact sedan being sold in Egypt and Algeria under the Chevrolet brand as the second generation of the Optra model. In 2018, Baojun further diversified its lineup with the introduction of its first electric vehicle, the Baojun E100 microcar, and the Baojun 530 SUV. The electrically powered Baojun E100, which is only 2.49 meters long, was initially only available in Guangxi from August 2017. Since June 2018, it has been available throughout China with an increased range. The 530 SUV was notably the first Baojun vehicle to be marketed globally under the Chevrolet brand. The model's production was also initiated outside of China, including in India under the MG brand as the MG Hector and in Indonesia as the Wuling Almaz. The Baojun 360 MPV went on sale in May 2018. Since September 2018, the Baojun E200, an electric microcar, has been sold in China. ::figure[src="https://upload.wikimedia.org/wikipedia/commons/a/a1/Baojun_RS-5_001.jpg" caption="The [[Baojun RS-5]] is the first model under the New Baojun strategy."] ::

In January 2019, Baojun introduced a new model strategy called "New Baojun," which aimed to provide vehicles with more avant-garde styling and expand its lineup with higher-end models featuring enhanced equipment. Alongside this strategy, the company updated its logo, replacing the previous shield with a horse image, with a minimalist diamond-shaped horse profile. Under this new approach, Baojun introduced a new naming convention for its models: passenger cars were given the prefix "RC," SUVs and crossovers "RS," and minivans "RM." The Baojun RS-5, the brand's fourth SUV, was presented at the Guangzhou Auto Show in November 2018. In June 2019, the Baojun RC-6 based on the RS-5 was introduced. In September 2019, the Baojun RM-5 MPV was introduced. Baojun presented the Baojun RS-3 SUV at the end of October 2019. In 2020, the Baojun E300 microcar, the Baojun RS-7 and the Baojun RC-5 sedan were introduced.

Despite these efforts, the "New Baojun" strategy did not result in increased market interest. Instead, the brand experienced a significant decline in demand, leading to the discontinuation of several newly introduced models within just 2-3 years of their debut. This decline was exacerbated by growing concerns over the reliability of earlier models. As a result, the role of an affordable combustion vehicle brand within the SAIC-GM-Wuling portfolio was taken over by the sister brand Wuling. In 2021, Baojun adjusted its naming strategy by adopting proper names, renaming the RC-5W model as Baojun Valli and the E300/E300 Plus electric hatchback as Baojun KiWi EV.

In 2023, Baojun shifted its focus entirely to electrification, phasing out all models from the previous decade except for the city car KiWi EV. The brand renewed its lineup with electric models, starting with the introduction of the small Baojun Yep SUV, followed by the Baojun Yunduo compact hatchback later in the year. In 2024, the lineup was further expanded with a larger, five-door alternative to the Yep, named Yep Plus, and a plug-in hybrid and electric SUV, the Baojun Yunhai.

On 26 March 2025, Baojun officially became a "Smart Mobility Partner" of China Media Group, marking the entry of its intelligent driving achievements into the mainstream national narrative. In April of the same year, Baojun's first "intelligent and ultra-comfortable flagship family sedan," the Baojun Xiangjing, was successfully launched at the Shanghai International Auto Show. Meanwhile, Gong Jun, the young actor and global brand ambassador for Baojun, also attended the press conference in a new capacity.

Products

Current products

Former products

  • Baojun E100 (2017–2021), city car
  • Baojun E200 (2018–2021), city car
  • Baojun Lechi (2008–2021), city car
  • Baojun 310 (2016–2020), subcompact car
    • Baojun 310W (2017–2020), station wagon variant of Baojun 310
    • Baojun 330 (2016–2017), sedan variant of Baojun 310
  • Baojun 630 (2011–2019), compact sedan
    • Baojun 610 (2014–2019), hatchback variant of Baojun 630
  • Baojun RC-5 (2020–2021), compact sedan
  • Baojun RC-6 (2019–2021), mid-size coupe
  • Baojun RS-3 (2020–2022), subcompact SUV
  • Baojun 510 (2017–2021), subcompact SUV, also exported as Chevrolet Groove
  • Baojun 530 (2018–2021), compact SUV, also exported as Chevrolet Captiva, MG Hector, and Wuling Almaz
  • Baojun 560 (2015–2017), compact SUV
  • Baojun RM-5 (2019–2021), mid-size SUV
  • Baojun RS-5 (2019–2021), compact SUV
  • Baojun RS-7 (2020–2022), mid-size SUV
  • Baojun 360 (2018–2021), compact MPV
  • Baojun 730 (2014–2021), compact MPV, also exported as Wuling Cortez File:2018 Baojun E100.jpg|Baojun E100 File:Baojun E200 IMG001.jpg|Baojun E200 File:Baojun Lechi Sanming 01 2022-11-23.jpg|Baojun Lechi File:Baojun Lechi Cross China 2015-04-21.jpg|Baojun Lechi Cross File:2017 Baojun 310 hatchback, front 8.11.18.jpg|Baojun 310 File:Baojun 310w.jpg|Baojun 310W File:Baojun 360 IMG001.jpg|Baojun 360 File:2021 Baojun 510 (facelift), front 8.3.23.jpg|Baojun 510 File:Baojun 530 facelift 001.jpg|Baojun 530 File:Baojun 560 01 China 2016-04-01.jpg|Baojun 560 File:Baojun 630.jpg|Baojun 630 File:Baojun 610 China 2015-04-10.jpg|Baojun 610 File:Baojun 730 II 001 China 2017-04-05.jpg|Baojun 730 File:Baojun RC-5 009.jpg|Baojun RC-5 File:Baojun RC-5W 006.jpg|Baojun RC-5W File:Baojun RC-6 IMG001.jpg|Baojun RC-6 File:Baojun RS-3.jpg|Baojun RS-3 File:2018 Baojun RS-5 (front).jpg|Baojun RS-5 File:Baojun RS-7 001.jpg|Baojun RS-7 File:Baojun RM-5 004.jpg|Baojun RM-5

Controversy

On 31 December 2024, more than 100 Baojun Yep owners suddenly encountered brake system failures, making it difficult for the vehicle to slow down. Some owners were dissatisfied with the manufacturer's solution and accused Baojun of evading the problem. Baojun Automobile officially responded that some vehicles had a Software bug that caused the brake assist to be downgraded and the brake pedal to become hard, and it would be properly handled.

References

References

  1. (22 February 2014). "GM targets 10pc growth in China sales for 2014".
  2. (9 August 2011). "GM Launches China-Only Baojun Brand". News Corporation.
  3. Ramsey, Jonathon. (July 19, 2010). "GM launches new low-cost brand in China and it's a 'treasured horse'". Autoblog.
  4. Shirouzu, Norihiko. (Nov 18, 2012). "GM ups capacity in no-frills China car market". Thomson Reuters.
  5. (November 22, 2010). "First Baojun 630 Passenger Car Rolls Off Line at SAIC-GM-Wuling". GM Media.
  6. [http://wot.motortrend.com/gm-launches-new-baojun-auto-brand-in-china-105319.html Motor Trend 9 August 2011]
  7. (20 April 2014). "General Motors Announces Investment Plans and Vision for China Operations". General Motors.
  8. (30 July 2014). "SAIC-GM-Wuling Launches Baojun 730 Family Vehicle".
  9. [https://www.forbes.com/sites/joannmuller/2015/07/29/meet-gms-secret-weapon-in-china-baojun/#5ca26eaa39ae Meet GM's Secret Weapon In China: Baojun] - Joann Muller, Forbes, 29 July 2015
  10. [https://www.fool.com/investing/2017/01/06/why-general-motors-continues-to-post-record-sales.aspx Why General Motors Continues to Post Record Sales Results in China] - Daniel Miller, The Motley Fool, 6 January 2017
  11. (23 November 2016). "Baojun 510 Is A Daring New Compact SUV For China".
  12. [http://www.autonewschina.com/en/article.asp?id=17063 GM sales rise 4.4%, top 4 million in 2017 as Cadillac, Baojun shine] - Automotive News China, 5 January 2018
  13. (2018-03-27). "SAIC-GM-Wuling's Baojun 510 becomes China's top-selling crossover".
  14. "Baojun 510 CVT Product Highlights".
  15. Gasnier, Matt. (2018-05-17). "China 2018 Test Drives: Baojun 510".
  16. "GENERAL MOTORS LAUNCHES ITS NEW LOCALLY-MANUFACTURED CHEVROLET OPTRA".
  17. "SAIC-GM-Wuling Launches New Baojun E100 Electric Vehicle".
  18. "SAIC-GM-WULING LAUNCHES BAOJUN 530 COMPACT SUV".
  19. (2018-06-13). "SAIC-GM-Wuling Launches New Baojun E100 Electric Vehicle".
  20. [https://carnewschina.com/2018/02/01/new-baojun-530-suv-china-2/ This Is The New Baojun 530 SUV For China] Auf: carnewschina.com 1 February 2018. (retrieved 28 February 2018)
  21. (2018-05-10). "SAIC-GM-Wuling Launches Baojun 360".
  22. Tycho de Feijter. (2018-08-24). "The Baojun E200 Is A Crazy EV From China".
  23. (2018-11-15). "Baojun reveals its fourth SUV: RS-5".
  24. (2019-06-19). "Číňané překvapují, levná značka Baojun boduje povedeným designem".
  25. Deivis Centeno. (2019-07-22). "2020 Baojun RM-5 Debuts Next-Gen MPV".
  26. Noah Joseph. (2019-10-30). "Forget The Trailblazer, We Want This SUV From Chevy".
  27. (2020-01-17). "Baojun Debuts All-New E300 in Guangxi".
  28. Deivis Centeno. (2019-11-26). "Brand-New Baojun RS-7 Crossover Leaked In China".
  29. Jessica Paola Vera García. (2020-03-12). "El Baojun RC-5 será el próximo 'sedán coupé' de GM para China".
  30. (August 2025). ["Will Baojun disappear in the future auto market reshuffle?"](https://min.news/en/auto/3ffc3c44139a96cb728cd30f602aa531.html#google_vignette }}{{Dead link).
  31. (8 October 2022). "Has Baojun been abandoned by SAIC GM Wuling? Many models are discontinued and no new cars are released.".
  32. (8 October 2022). "Has Baojun been abandoned by SAIC GM Wuling? Many models are discontinued and no new cars are released.".
  33. "2021上海车展：BAOJUN新款E300命名为"KiWi EV"".
  34. Deivis Centeno. (2021-07-14). "GM's All-New Baojun KiWi EV Driving Range Announced".
  35. (2025-04-23). "宝骏享境正式上市！代言人龚俊出席，跨界联动重塑品牌新高度？".
  36. (2025-04-23). "宝骏享境携手宝骏全球品牌代言人龚俊正式上市 置换价12.58万元起".
  37. (2025-01-03). "宝骏悦也"刹车失灵"后续：部分车主收到可折旧退车通知". 澎湃新闻.
  38. (2025-01-02). "宝骏悦也出现批量刹车失灵，官方回应".
  39. "宝骏汽车回应悦也刹车事件：是软件BUG 不是刹车失灵".

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baojunsaic-gm-wulingcar-manufacturers-of-chinachinese-brandsgeneral-motors-marquessaic-motor-brandsvehicle-manufacturing-companies-established-in-2010chinese-companies-established-in-2010electric-car-models