ATN Bangla

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Bangladeshi television channel

title: "ATN Bangla" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["television-channels-and-stations-established-in-1997", "television-channels-in-bangladesh", "1997-establishments-in-bangladesh", "mass-media-in-dhaka"] description: "Bangladeshi television channel" topic_path: "arts/film" source: "https://en.wikipedia.org/wiki/ATN_Bangla" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Bangladeshi television channel ::

::data[format=table title="Infobox television channel"]

FieldValue
nameATN Bangla
এটিএন বাংলা
logoATN Bangla Logo without slogan.svg
logo_size240px
imageATN Bangla Dhaka.jpg
captionThe headquarters of ATN Bangla in Kawran Bazar
launch_date
picture_format1080i HDTV (downscaled to 16:9 576i for SDTV sets)
ownerMultimedia Production Company
key_peopleMahfuzur Rahman (Managing Director and CEO)
countryBangladesh
languageBengali
areaWorldwide
headquartersKawran Bazar, Dhaka
sister_channelsATN News
website
online_serv_1Sling TV
online_chan_1Internet Protocol television
::

| name = ATN Bangla এটিএন বাংলা | logo = ATN Bangla Logo without slogan.svg | logo_size = 240px | image = ATN Bangla Dhaka.jpg | caption = The headquarters of ATN Bangla in Kawran Bazar | launch_date = | picture_format = 1080i HDTV (downscaled to 16:9 576i for SDTV sets) | network = | owner = Multimedia Production Company | key_people = Mahfuzur Rahman (Managing Director and CEO) | country = Bangladesh | language = Bengali | area = Worldwide | headquarters = Kawran Bazar, Dhaka | former_names = | replaced = | sister_channels = ATN News | website = | online_serv_1 = Sling TV | online_chan_1 = Internet Protocol television ATN Bangla (), 'ATN' being the acronym of the unused Asian Television Network, is a Bangladeshi Bengali-language satellite and cable television channel owned by Multimedia Production Company. It is based in the Kawran Bazar neighborhood of Dhaka. ATN Bangla is the first privately owned television channel and the first to broadcast on satellite in Bangladesh. The channel began broadcasting on 15 July 1997. ATN Bangla is broadcast in over 130 countries worldwide.

History

As nothing of the kind existed in the country at the time, Mahfuzur Rahman had plans to establish a privately owned satellite television channel in Bangladesh, after seeing the popularity of Zee TV in India. He later rented a one-hour slot to broadcast Bengali-language programs on ATN Music, a Mumbai-based television channel, which gained popularity. After ATN Music was shut down, Rahman thought of establishing a full-fledged Bengali-language satellite television channel.

ATN Bangla was the first Bangladeshi privately owned television channel to officially gain a license to broadcast. It officially began broadcasting using a Thaicom satellite on 15 July 1997, with the "Obiram Banglar Mukh" (অবিরাম বাংলার মুখ; ) slogan. It is also the first Bengali-language television channel in the world to broadcast worldwide. The name of the channel, ATN Bangla, was also derived from the defunct Indian channel.

The channel broadcast commercials from advertisers that could not advertise on Bangladesh Television due to a strict policy on advertising on the network. Aside from Bangladesh, the channel became popular among Bengali-speaking people in India as well. ATN Bangla had a sister channel known as ATN World, which was devoted solely to Indian-produced programming. ATN World began test transmissions in November 1999. ATN Bangla came under fire in India for its tobacco advertisements, which led to its replacement with a new channel named ATN Kolkata in November 2001 for West Bengal audiences.

ATN Bangla began using digital technology to broadcast, moving away from analog technology, in May 1999. ATN Bangla began broadcasting Bengali-language news programming on 16 August 2001. It later began airing English-language news programming on 1 October 2002. Naem Nizam was the first news editor of ATN Bangla. The channel was heavily praised for its coverage of the Iraq War in 2003. It also introduced hourly news bulletins during that period.

In March 2004, ATN Bangla began broadcasting in the Americas. On 22 November 2004, ATN Bangla won the International Children's Day of Broadcasting Award at the 32nd International Emmy Awards for its segment, Amrao Pari (We, too, Can). The documentary was shot and directed by eighteen Bangladeshi teenagers and was focused on the story of Abul Khaer, a 9-year-old boy who stopped a passenger train from approaching a disjointed rail track and prevented a train disaster. The channel had also won several more awards for its news and entertainment programming. ATN Bangla was launched in Canada on 19 October 2005 by Asian Television Network, which later lost the rights of airing programming from the Bangladeshi ATN Bangla. Thus, the Canadian ATN Bangla no longer has any connection with the Bangladeshi channel.

In 2007, Doll's House, the first Bangladeshi soap opera targeted towards a female audience, premiered on ATN Bangla. ATN Bangla began airing The Lost World in 2009. On 7 June 2010, ATN Bangla's sister, ATN News, officially began broadcasting. In November 2011, ATN Bangla, along with three other Bangladeshi television channels, signed an agreement with UNICEF to air children's programming for one minute.

ATN Bangla received an award for the best entertainment channel for 2013 from the Bangladesh Cable Television Viewers Forum in May 2014. One of its programs, Amra Korbo Joy, was also awarded the best children's show. On the occasion of the month of Ramadan, ATN Bangla was one of the eight television channels to broadcast the cooking series Pran Premium Ghee Star Cook in July 2014. In June 2018, Dipankar Dipon's directorial debut film Dhaka Attack had its world premiere on ATN Bangla. In August 2018, in observance of Eid al-Adha, ATN Bangla aired several Hollywood films dubbed in Bengali, including Titanic. In October 2018, ATN Bangla's Crime Patrol was ranked as the most popular television series in Bangladesh according to TRP reports.

ATN Bangla began airing the Turkish drama Cennet'in Gözyaşları, with the title being simplified to as Jannat, on 14 October 2018. The channel also began airing the Chinese drama Feather Flies to the Sky in March 2019. ATN Bangla inaugurated two reality shows, South Asian Dance Competition and Agamir Taroka, on 8 June 2020. On 30 March 2022, Family Crisis Reloaded, the second season of Family Crisis which aired on NTV, premiered on ATN Bangla. ATN Bangla won the Best TV Program (Lifestyle) award at the Bangladesh Media Innovation Awards 2022 held in September 2022.

On 5 August 2024, the channel, along with its sister ATN News, went off the air temporarily after its offices in Dhaka were attacked and set on fire by protesters during the non-cooperation movement, shortly after prime minister Sheikh Hasina resigned.

Programming

Main article: List of programmes broadcast by ATN Bangla

ATN Bangla is a mixed entertainment television channel. Alongside entertainment and news programming, the channel provides educational, sports, cultural programming, and much more. Religious programming, specifically Islamic, was introduced to the network on 8 September 1998.

Related services

ATN Bangla UK

In 2001, the channel began broadcasting to the Bangladeshi diaspora in Europe. In June 2005, ATN Bangla was added to Sky Digital in the United Kingdom and Ireland. It was later removed from the platform in May 2006.

In 2016, the channel was reprimanded by British telecom regulator Ofcom due to violations of domestic product placement regulations (which require placements to be "editorially justified", not place "undue prominence", and have on-air disclosure). ATN Bangla attempted to defend the violations by arguing that its local subsidiary did not directly benefit from the placements, as the brands placed do not operate in Europe, but Ofcom still found the channel liable for violations of its broadcasting code.

Audience share

ATN Bangla is one of the leading privately owned television channels in Bangladesh. In 2010, the channel held a total audience share of 36%, tied with Channel i, thus both being the highest. In urban areas, ATN Bangla had an audience share of 61%, and in metropolitan areas, it had a share of 57%. In May 2014, ATN Bangla won the best television channel award in an audience survey organized by the Bangladesh Cable TV Viewers Forum. In the United Kingdom, ATN Bangla was the most watched Asian television channel with an audience share of 0.23% and 0.19% in February and March 2021 respectively.

References

References

  1. (August 2017). "A Report on the Internship at ATN Bangla". Department of English and Humanities.
  2. (15 July 2007). "Tenth anniversary of ATN Bangla". [[The Daily Star (Bangladesh).
  3. link. (12 May 2010). [[BBC Bangla]]
  4. link. (17 September 2017). [[NTV (Bangladeshi TV channel). NTV]]
  5. Osmani, M. Haque. "News Coverage and Treatment in Prime Time Bulletins: A Comparative Study on BTV and ATN Bangla". [[Academia.edu]].
  6. link. (14 July 2018). [[Prothom Alo]]
  7. (17 March 2004). "Bangladeshi television programs in different satellites". The Daily Star.
  8. link. (15 July 2022). [[Manab Zamin]]
  9. (27 September 2014). "Factors leading the growth of satellite channels". The Daily Star.
  10. Majumdar, Sourav. (29 July 1999). "Usha Ispat Set To Alter Terms". [[Business Standard]].
  11. Dutt, Ishita Ayan. (17 May 2000). "Atn Plans Another Bengali Channel". [[Business Standard]].
  12. (3 November 2001). "ATN Kolkata replaces ATN Bangla". Exchange4Media.
  13. Deepita, Novera. (4 February 2006). "From BTV to ETV and beyond: The television revolution". The Daily Star.
  14. (15 July 2018). "ATN Bangla celebrates 21st anniv". [[Daily Sun (Bangladesh).
  15. link. (15 July 2017). [[Daily Inqilab]]
  16. link. (15 July 2015). [[Jago News 24]]
  17. "Naem Nizam gets Lifetime Achievement Award {{!}} Daily Sun {{!}}".
  18. (2004). "ATN Bangla wins International Children's Day of Broadcasting Award".
  19. (15 July 2013). "ATN Bangla turns 17". The Daily Star.
  20. [http://www.asiantelevision.com/pr/New%20Channel%20Launch%20and%20Cricket%202005.pdf ATN launches four more digital television channels and acquires more cricket] {{Webarchive. link. (24 September 2007 ATN press release)
  21. [http://www.channelcanada.com/Article1104.html ATN launches four more digital television channels and acquires more cricket] {{webarchive. link. (October 17, 2008 Channel Canada 24 October 2005)
  22. Kamol, Ershad. (16 August 2007). ""Dolls House": Daily soap for women on ATN Bangla". The Daily Star.
  23. (4 May 2009). "Sir Arthur Conan Doyle's The Lost World on ATN Bangla". The Daily Star.
  24. (7 June 2010). "ATN News goes on air today". The Daily Star.
  25. (4 November 2011). "4 TVs to air one minute's free programme on child issues". The Daily Star.
  26. (29 May 2014). "Ekattor, ATN Bangla best TV channels". The Daily Star.
  27. link. (6 July 2014). [[Banglanews24.com]]
  28. (27 May 2018). "Dhaka Attack to get its television premiere". [[Dhaka Tribune]].
  29. link. (12 August 2018). [[BDNews24]]
  30. link. (7 October 2018). [[Daily Inqilab]]
  31. link. (1 April 2019). BDNews24
  32. (21 March 2019). "Chinese TV drama serial debuts in Bangladesh". [[Daily Sun (Bangladesh).
  33. link. (16 May 2019). [[Jugantor]]
  34. link. (10 June 2020). [[Samakal]]
  35. link. (30 March 2022). The Daily Star
  36. (27 September 2022). "Dhaka Tribune wins most innovative special supplement award". [[Dhaka Tribune]].
  37. (5 August 2024). "Rampage at ATN Bangla office, ATN News off air". [[Dhaka Tribune]].
  38. link. (15 July 2018). [[Jugantor]]
  39. "About Us – ATN Bangla".
  40. Baddhan, Raj. (27 June 2005). "ATN Bangla launches on Sky Digital". BizAsia.
  41. Baddhan, Raj. (6 May 2006). "ATN Bangla removed from Sky Digital". BizAsia.
  42. "Ofcom confirms product placement on UK TV". [[The Guardian]].
  43. (28 February 2011). "Product placement ban on British TV lifted". [[BBC News]].
  44. Baddhan, Raj. (21 March 2016). "ATN Bangla rapped for 'Product Placement' error".
  45. Hasan, Khalid. (June 2010). "TV 2010". The Daily Star.
  46. link. (31 May 2014). BanglaNews24
  47. Baddhan, Lakh. (11 February 2021). "Overnights: ATN Bangla shatters ratings record with a whopping share". BizAsia.
  48. Baddhan, Lakh. (12 March 2021). "Overnights: ATN Bangla makes surprise return at No.1 on Thursday in UK". BizAsia.

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television-channels-and-stations-established-in-1997television-channels-in-bangladesh1997-establishments-in-bangladeshmass-media-in-dhaka