Alticor

---

title: "Alticor" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["direct-marketing", "privately-held-companies-based-in-michigan", "multi-level-marketing-companies", "companies-based-in-kent-county,-michigan", "holding-companies-established-in-1999", "1999-establishments-in-michigan", "family-owned-companies-of-the-united-states"] description: "American holding company for multi-level marketing business" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Alticor" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American holding company for multi-level marketing business ::

::data[format=table title="Infobox company"]

Field	Value
name	Alticor, Inc.
logo	Alticor logo.png
type	Private
former_name
foundation	1959
founder	Richard DeVos
Jay Van Andel
location	Ada, Michigan, U.S.
area_served	Worldwide
key_people	Steve Van Andel (chairman)
Doug DeVos (president)
industry	Holding company
revenue	US$ 9.2 billion (2010)
owner	DeVos & Van Andel families
num_employees	13,000
subsid
homepage
::

| name = Alticor, Inc. | logo = Alticor logo.png | logo_size = | type = Private | genre = | former_name = | foundation = 1959 | founder = Richard DeVos Jay Van Andel |location = Ada, Michigan, U.S. | area_served = Worldwide | key_people = Steve Van Andel (chairman) Doug DeVos (president) | industry = Holding company | revenue = US$ 9.2 billion (2010) | operating_income = | net_income = | assets = | equity = | owner = DeVos & Van Andel families | num_employees = 13,000 | parent = | divisions = | subsid = | homepage = | footnotes = | intl = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/0/02/Ada_Michigan_Amway_HQ_DSCN9720.JPG" caption="Ada, Michigan"] ::

Alticor is a privately owned American corporation run by the DeVos and Van Andel families. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group.

In 2006, Alticor purchased cosmetics maker Gurwitch Products from Neiman Marcus Group Inc. and operated it as a wholly owned subsidiary until Gurwitch was acquired by Shiseido in 2016.

Alticor Corporate Enterprises

Founded in 1959, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics, and Fulton Innovation. Pyxis Innovations Inc., formed in 2000, purchased ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.

AHC+Hospitality

AHC+Hospitality, formerly Amway Hotel Corporation, is the Alticor hotel subsidiary. AHC owns several hotels in Grand Rapids and the British Virgin Islands.

The Amway Corporation purchased, refurbished, expanded, and renamed the Pantlind Hotel to the Amway Grand Hotel in 1981.

In February 2017, CWD Real Estate Development indicated plans to convert a downtown Grand Rapids building into an AC Hotels by Marriott with 130 rooms to be operated by AHC. By May 2017, Amway Hotel Corporation changed its name to AHC+Hospitality.

References

References

1. "Alticor Timeline". Alticor.
2. "Alticor President, Doug DeVos". Alticor website.
3. (17 February 2011). "Amway Parent Grows to $9.2 billion in 2010".
4. "fact sheet". Alticor Website.
5. (7 March 2008). "DeVos, Meijer rank among richest; Amway co-founder is 288th; supercenter founder is 605th". The Grand Rapids Press.
6. James Prichard. (24 October 2000). "Amway reorganizes, now under new parent company, Alticor".
7. (25 October 2000). "Amway reveals new corporate structure".
8. Azevedo, Mary Ann. (August 4, 2006). "Gurwitch Products gets ownership makeover". American City Business Journals, Inc..
9. "Alticor posts sales of more than $6.3 billion in 2006". Alticor Website Press Releases.
10. "INTERLEUKIN GENETICS, INC. SCHEDULE 13D/A". SEC records at Edgar.
11. (May 11, 2017). "Technology transforms the hospitality industry in Grand Rapids". Rapid Growth.
12. (June 1, 2015). "Hilton adding Amway Grand Plaza Hotel to Curio Collection". MLive.com.
13. (May 8, 2013). "Courtyard by Marriott Hotel at Plaza Towers may re-open this weekend".
14. (February 3, 2017). "New downtown hotel will add to Amway lineup". MLive Media Group.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::