Alena Aurum

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Alena Aurum
Alenka Star Be
Alyona Aleksandrovna Fedotova (2009-10-16) 16 October 2009Odintsovo, Russia
Video blogger, social media influencer, singer, radio host
Vocals
2018–present
http://alyonaaurum.ru

Alеna Aurum (formerly Alenka Star Be; full name Alyona Aleksandrovna Fedotova; born 16 October 2009) is a Russian video blogger on the Likee social network, singer and former radio host.

Aurum rose to fame in 2018–2019 by publishing videos to Likee on the topics of entertainment, sketch, dance, and lip sync. In 2020, she entered Likee's global top ten rankings. She ranked fourth in the CIS among the most popular bloggers on the social network.

Alyona Alexandrovna Fedotova was born on 16 October 2009 in the Russian city of Odintsovo. She later moved to a village near Zvenigorod, where she began creating videos. Initially, Fedotova studied at a regular school and took vocal, choreography, and drawing courses. As she grew in popularity, she switched to homeschooling so she could focus on blogging and performing at concerts.

The account "@alenka_star_be" was registered with Likee on 22 May 2018. After two years of active blogging, Fedotova entered the global top ten on the app's ranking. In 2021–2022, she ranked fourth in the CIS among Likee's bloggers, with more than 22 million subscribers.

Fedotova began her singing career in 2018, performing Russian poet Anna Petryasheva's song "Swim, Dolphin!" on the vocal show "I Sing! Kids". In early 2020, the blogger released her first official single, "Sweet Day", with "We Dance" following six months later. She performed both songs at the annual Likee Party event held in Saint Petersburg with famous barkers.

Fedotova's third release, "I Don't Write Anymore", was her first release to be listed on the music charts. The ballad's story of a desperate affair was criticized by subscribers and music critic Guru Ken, who believed the topic was too adult for someone Fedotova's age. A music video was released for "I Don't Write Anymore", directed by Fedotova herself.

On 28 October 2022, Fedotova released a collaboration with Russian vocalist Anna-Maria Yankovskaya and Zu Rock Band called "MNE NRA". The release became the soundtrack to the singers' joint talk show of the same name, airing weekly from 11 November 2022 to 2 June 2023 on RADIOKIDSFM. The show MNE NRA has featured Viki Show, Nastya Kosh, Aminka Vitaminka, and others. On the day of the song's release, the fourth episode of the third season of the program The Nastya and Vova Show on STS Kids was released, with Fedotova as the invited guest. On 1 November 2022, a live version of "MNE NRA" was released. On 9 December of the same year, the singer released her New Year's Eve solo single, "Snowflake".

On 5 June 2023, Fedotova was nominated in three categories (favorite of the year, best song, and collaboration of the year) of the First Music Award of the STS Kids channel's "Super LIKE Show".

On 8 September 2023, the song "Multistory" was released under her new stage name Alena Aurum; a music video was published a week later.

Russian music critic Guru Ken considered Fedotova a phenomenon on the children's internet. In his August 2021 review of the single "I Don't Write Anymore", he noted that she has natural ringing, beautiful timbral colors and overtones.

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