Advision Studios
Former recording studio in London, England
title: "Advision Studios" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["year-of-disestablishment-missing", "recording-studios-in-london", "former-recording-studios", "music-of-england", "companies-of-england-by-industry", "recording-studios-in-the-united-kingdom"] description: "Former recording studio in London, England" topic_path: "arts" source: "https://en.wikipedia.org/wiki/Advision_Studios" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Former recording studio in London, England ::
::data[format=table title="Infobox building"]
| Field | Value |
|---|---|
| name | Advision Studios |
| address | 23 Gosfield Street, W1W 6HG |
| location_town | Central London |
| location_country | United Kingdom |
| coordinates | |
| :: |
| name = Advision Studios | image = | image_alt = | caption = | map_type = | map_alt = | map_caption = | building_type = | architectural_style = | current_tenants = | landlord = | location = | address = 23 Gosfield Street, W1W 6HG | location_town = Central London | location_country = United Kingdom | coordinates =
Advision Studios was a recording studio in Fitzrovia, central London, England.
Origins
Founded in the 1960s by Guy Whetstone and Stephen Appleby, Advision originally provided voiceovers and jingles for television advertisements. The studio was initially located at 83 New Bond Street, but moved to 23 Gosfield Street in 1969. The studio complex was built to be able to house a 60-piece studio orchestra and had a 35mm film projector screen for synchronising with motion picture images. Producer Martin Rushent began his career as a projectionist at Advision.
History
By the mid-1960s, Advision had become one of the top London studios for rock and pop music. The Yardbirds recorded their 1966 album Roger the Engineer at Advision on a four-track machine. The Move recorded some of their early hits at Advision, engineered by Gerald Chevin, including "Flowers in the Rain" in July 1967. In early 1968, Advision became one of the first studios in the United Kingdom to obtain an eight-track machine, a Scully imported from the United States. Among the first artists to use the eight-track machine were T. Rex, the Who and Caravan. In 1970, the studio had a custom 24-channel desk, still recording to eight-track tape. Advision was also among the first studios in the UK to install 16- and 24-track machines in the early 1970s.
In 1971, a 20-channel Neve console was added to the mixdown suite. During the 1970s the studios' focus moved towards progressive rock music, and the company began producing music for bands such as Yes, Gentle Giant, Emerson, Lake & Palmer and Premiata Forneria Marconi, as well as Jeff Wayne's Musical Version of The War of the Worlds.
A 1974 re-fitting gave the studio a console built in California by Quad-Eight Electronics for quadraphonic mixing, and the UK's first computer-aided mixdown desk. Producers and engineers who worked at Advision include Eddy Offord, Eddie Kramer, Martin Rushent, Paul Northfield and Hugh Padgham.
The Gosfield Street location has been occupied since 1993 by a studio called The Sound Company.
Partial discography
The following is a partial list of work either recorded, mixed or mastered at Advision Studios between 1966 and 1986, taken from http://philsbook.com/advision.html. ::data[format=table]
References
References
- Burns, Phil. (2011). "Advision Studios". Classic UK Recording Studios in the 60s & 70s.
- Brain Salad Surgery. (2006). "Advision Studios".
- [http://www.discogs.com/label/265265-Advision-Studios Discogs – ''Advision Studios'' – (profile and discography)]
- The Telegraph. (7 June 2011). "Martin Rushent". [[The Daily Telegraph]].
- "Move Remaster Series – Move – Tracklisting". Ftmusic.com.
- "Veale Associates – Professional Sound Studio Design". Vealea.com.
- Robertshaw, Nick. (1979). "Stiff Competition Marks U.K. Scene".
- Welch, Chris. (1999). "Close to the Edge – The Story of Yes". Music Sales Group.
- Owsinski, Bobby. (2004). "The Recording Engineer's Handbook". Hal Leonard.
- "Paul Northfield (Producer) 2013 Interview on the Signals of Intuition". The Signals of Intuition. 99.1 CJAM-FM. 2013-08-27. Retrieved 2013-08-28.
- Verna, Paul. (1997). "HP Off the Record".
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::